Our judgements and assessments of others are often inaccurate. This is because people tend to weigh their judgements heavily toward more recent and memorable information. Memorable events also tend to be more magnified as they are linked to emotional reactions. As humans, we are subject to illusions resulting from conscious and unconscious bias. If we […]
You know those brands that your friends just can’t stop talking about? The ones they become obsessed with and try to get you to join along? I attended the panel “Inside the Cult: How SoulCycle, Casper, and Drybar Have Built Obsession-Inspiring Brands,” at the Fast Company Innovation Festival for just that reason— to learn more […]
As a Silicon Valley venture capitalist and founder of Social Capital, Chamath Palihapitiya chooses to bet on technology companies that are focused on solving the world’s hardest problems; healthcare, financial services, education, mobile, and enterprise software. Social Capital is a partnership of philanthropists, technologists, and capitalists utilizing venture capital as a force to create value […]
In the digital era, there is unprecedented opportunity to connect technology to create meaningful consumer experiences. Global app usage increased by 50% in 2015. App sessions (the number of times a user opens an app) increased by 332% in the personalization apps category. The mobile-first philosophy is no longer just a fad, and mobile is […]
These 5 marketing myths pervade our marketing culture and are just that…myths.
BRITE ’16 is a venue for leaders from business, technology, media, and marketing to discuss how technology and innovation are transforming the ways that companies can build and sustain great brands. Participants come to think differently about the changing landscape of business, society, and technology. BRITE (brands, innovation, and technology) began in 2008 and is […]
We caught up with the one and only Richard Branson recently and this is what he had to say…
A quick and easy primer on the events that you must attend at SXSW this year.