Many companies are caught up in search engine optimization, but this approach belongs in the past. In my 15 years working with SEO, I’ve watched the process evolve from a black hat spam tactic into a nuanced, quality-based marketing strategy —and that evolution has only just begun. New algorithms increasingly account for user behavior metrics, such […]
Nick Chasinov is the founder of Teknicks, an agile internet marketing agency specializing in adaptive and analytics-driven strategies powered by research, client collaboration and goals. He is also the co-founder of LookTracker, an eye-tracking usability and conversion-rate optimization technology company.