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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. P. Carey...
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Management - The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. But nobody said it would be easy. The road to...
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Big Data - Neither people nor computers can really help you as a personal assistant unless you are willing to share data about what you like, what you feel and who and what you value. Even the best technology cannot read your mind, which is why...
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Advice - As an angel investor in early-stage startups, I have long noticed my peers’ apparent bias toward the strength and character of the founding entrepreneurs, often overriding a strong solution to a painful problem with a big...
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Advice - Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Truly disruptive innovations, like the...
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Advice - Starting a new business is not an informal process, and it should never be treated like a hobby between friends. Unfortunately, as a startup advisor and angel investor, I’ve seen too many ventures with great potential get destroyed...
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Advice - Every entrepreneur I know has his or her favorite excuse for a previous failure — an investor backed out, the economy took a downturn or a supplier delivered bad quality. These things outside your control do happen, but based on my...
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Advice - Most entrepreneurs assume that success is dependent on their product expertise, coupled with some knowledge of how to run a business. In fact, I have found from personal experience and mentoring that both of these are necessary, but...
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Advice - There are a few entrepreneurs who always seem to be ahead of the game, because they are able to sense where the market is going tomorrow. Investors reverently call this the ability to “see around the next technology corner,” and...
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Advice - Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Truly disruptive innovations, like the...
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Advice - Every entrepreneur realizes that change is now the norm, and they have to adapt their business quickly to survive and prosper. In fact, the best entrepreneurs seem to see breakthrough changes coming even before they really happen, and...
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Advice - In business and in startups, a “sense of urgency” is a good thing. Yet many entrepreneurs confuse this with a “sense of emergency,” which insidiously saps the life from their business. Urgency comes from a greater purpose...
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Advice - There is nothing wrong with growing your business by selling more of your solution to more people in more cities, states and countries. That’s called organic growth, and everybody does it. But in my experience as a startup advisor,...
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Advice - Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10-to-15 percent of the total...
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Advice - Every business wants and needs top performers, but most entrepreneurs and executives assume that if they hire and train the smartest and most-experienced people, they will get exceptional performance. They forget that top performance...
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Advice - Innovation is the key to long-term business success, both in startups as well as established organizations. Every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and...

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