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Martin Zwilling

Martin is the CEO & Founder of Startup Professionals, Inc., a consultancy focused on assisting entrepreneurs with mentoring, business strategy and planning, and networking.

Martin for years has provided entrepreneurs with first-hand advice, mentoring and business plan assistance as a startup consultant. He has a unique combination of business and high-tech experience, and executive mentoring and connecting startups with potential investors, board members, and service providers.

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Advice - Even the best products and solutions won’t go anywhere unless you sell them through the right channels. For example, if you watch the TV show “Shark Tank,” you will remember several entrepreneurs with specialty products that...
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Advice - If you can’t cope with failure, then the entrepreneur lifestyle is not for you. Don’t believe the urban myth that all you need is a good idea and a little fun work, and the money will roll in. When you push the limits, nobody gets...
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Resources - As a startup investor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. The most common proposals I hear are for yet another social networking site (over 200 active), or another dating...
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Advice - As an advisor to startups and an angel investor, I encounter many millennials as entrepreneurs who are leaders and great role models for the rest of us in business. Unfortunately there are still others who have great ideas and...
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Advice - A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing will get your business to profitability. Too many entrepreneurs do not know...
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Management - Almost every employee or team member can remember that one special boss in their career who was the role model of a leader, always commanded respect and was able to get the most voluntarily from everyone all the time. Every...
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Advice -Most entrepreneurs are too stubborn to seek a mentor for guidance: They have so much confidence in themselves and their ideas that they don’t see the need to ask anyone for advice. The best entrepreneurs, however, actually claim...
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Advice - Based on my years of experience in both startups and large companies, trusted relationships are more the key to success than a great business model, how smart you are or how much money you have. Aspiring entrepreneurs who struggle in...
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Advice - In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get...
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Advice - Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to...
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Advice - Most entrepreneurs I know want to do the right thing for their businesses, as well as themselves, but they are not always sure what that means. Does it mean the right thing from a customer perspective, societal impact, maximizing...
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Advice - It only takes one person come up with a great startup idea, but in my experience as an investor, it is a rare entrepreneur who has all the skills and resources to build a business as well as a solution. Yet, I meet inventors and...
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Resources - As a business advisor, I certainly recognize the need for talking to make an investment case, close a sale or communicate with your team. I also recognize the need for active listening. The challenge is to know when it’s time to...
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Advice - Most aspiring entrepreneurs believe that a great idea alone will assure business success. Experts argue that it is more important to have a great plan, and personal business acumen. Hardly anyone mentions selling principles. Yet, in...
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Strategic - The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and their company. I am happy to see reports that young...
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Advice - In the world of entrepreneurs and startups, high level relationships are everything. You cannot start a business alone. You need partners, team members, investors, vendors and customers. But people do not realize that all...

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