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Maggie Happe

Maggie Happe is a recent graduate of Creighton University and a contributor to Social Media Contractors.

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Tech - When it comes to marketing, Apple knows what they’re doing.Earlier this year, the tech giant launched what Business Insider deems “its first major customer service social media account, @AppleSupport.” If it seems to you...
Tech - A really fantastic article from social media consultant and Entrepreneur contributor Ann Tran was published today about the pitfalls of believing that there are shortcuts to success in social media. Her frustration is rooted in the...
Tech - I will tell you right now that this post is not for the massive social media corporate teams with their fingers on the pulse of social media’s heartbeat at all times. The reality is that most small-to-mid-size businesses do not have...
Tech - I’m one of those people that functions really well with to-do lists. I love seeing everything I need to do laid out in front of me and even better, checking items off that list for a sense of complete productivity.Sometimes,...
Tech - Recently, the Telegraph ran an article titled “Teens drift away from ‘traditional’ social media networks.” The article is a pretty classic example of a generic evaluation of millennials on social media: They are digital...
Resources - I teach English to freshmen in college, which means that 99 percent of the time, the answer to their question can be found on an assignment sheet that they didn’t read before emailing me, or is something I said in class that they...
Advertising - Social media is a fantastic place to share testimonials. If you don’t have some, gather them.Testimonials are important for a few reasons. First, people are simply more inclined to trust businesses when you’re not the only one...
Tech - Lately, the world and the news have discussed in length that millennials are too attached to their cell phones and smart phones. Why is this? Well, members of the younger generation theoretically feels that technology is the only way...
Advice - What are testimonials, and how can you use them in your marketing?Most marketers are aware that customer-shared content and reviews are more crucially important than ever before. Approximately 88% of consumers trust online...
Advertising -Budget cuts, different marketing strategies, mergers, the list goes on: During the years I’ve worked in social media, I’ve heard some pretty good reasons for why companies might choose to no longer invest in social media. (Like,...
Advice -Franchises and/or multiple locations can be tricky beasts when it comes to social media. There are generally 2 routes you can take: Some brands create one massive brand account page for all information about relevant locations and...
Advertising -You know that one time, when your company was featured in an amazing article in your local newspaper or a national blog? Even if this hasn’t happened to you recently, a media feature can be one of the very best things to happen to...
Advertising -Video is a tricky beast to tame. Especially if you have never dipped your toe into the waters where your brand is responsible for visuals, voice and the combination of the two, videography might seem rather intimidating. However,...
Advertising -As I was beginning to describe what clients should expect from their social media partner, I realized that everything I was writing sounded a lot like being in a long-term relationship. There’s the components of trust, of...
Advice - In case you have not seen it, people can now literally express their anger with you on Facebook in the form of an angry, red-faced scary looking emoji. Facebook Reactions, the redesigned “like” button, gives users a way to...
Advice - Ever heard of Maslow’s Hierarchy of Needs? If you’ve taken a Psychology 101 class or brushed up on basic psychological theory (which if you’re a marketer, should frankly be a no-brainer), you’ve probably heard of Abraham...

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