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John Darwin

John is a recent college graduate from Creighton University. He earned his B.A. in English, specializing in British Literature, and is currently working as an editor at Social Media Contractors.

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Tech - The strategy development process is by far, the most important element of the social media planning process. In fact, it may be the most important element of your social media presence in general. Without a strategy–and without...
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Strategic - Social media is a great medium for connecting to your customer base in ways you've never connected with them before. But because it's a two-way medium–something that many businesses aren't used to–many businesses are scared off by...
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Tech - Think for a moment about the companies you most admire.Whatever the industry, geographical location, or company size, chances are there are a multitude of factors that make you admire them. Great branding and good content are...
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Tech - You're not a dummy. But maybe you're new to social media, and that's okay. On social media, content you post can be broken down into three main categories: content you create (blog posts, white papers, etc.), content...
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Strategic - With social media, as with the majority of marketing, there are plenty of companies who use it as a tool and pour an incredible amount of money into a strategy without knowing much about what they’re doing or why they’re doing...
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Advertising - There’s a disconnect between how marketers use social media for clients and how marketers use social media personally.“We want to be thought leaders,” their brands say. So, many marketers publish articles many times a day,...
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Advertising - Confession time: I'm not an athlete. I'm uncoordinated, lanky, and when I was younger, never got much into sports. (Watch me try to shoot a basketball or throw a football for five minutes if you want to understand.) Continuing on into...
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Advice -Recently, a video of a guy trying to fold paper more than 7 times with a hydraulic press made it to the front page of Reddit. If that sounds boring, it is not; the man behind the camera has a charming Finnish accent and, spoiler...
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Advice -A few weeks ago, a prospect reached out to us via the contact form on our website. He was the owner of an agency on the East Coast and wanted to learn more about our services. One of our salespeople got in touch with him, started...
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Advertising -Recently, tens of thousands of people flocked to Omaha, Nebraska for “Woodstock for Capitalists,” also known as the Berkshire Hathaway annual shareholder’s meeting.At this year’s event, Warren Buffett and Charlie Munger...
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Advertising -If you write content for a ‘boring’ industry and you aren’t harnessing the power of comparison to strengthen your storytelling, you’re missing out.Dating back to my days in college researching John Milton’s Paradise...
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Advertising -An Oxford University study from March of this year found that automation may threaten half of the United States workforce. The study lists loan officers and receptionists as the most likely careers to be automated (98 and 96...
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Advertising -"Authoritative." "Accessible." "Professional." "Witty." "Humble." "Interesting."Those are just a few of the many words past clients have used to describe the voice they want (runners up include "intelligent," "confident, but not...
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Advertising -The rise of social media has made it easier than ever for customers to share positive experiences about your business with others. Social media has also made it easier than ever for these customers to express dissatisfaction. As...
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Advertising -Several months ago, fellow SMC writer Dylan Thaemert wrote a great piece about our ideal client. As he describes in his great overview, our ideal client knows their business, understands marketing, and isn’t interested in going...
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Strategic -The other day, I was browsing my Twitter feed when I came across something that piqued my interest — and not for a good reason. It was a podcast. Sorry — a “podcast.” That is to say, it was less a host or two talking about...

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