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Aron Susman

Aron Susman is the cofounder and CFO of TheSquareFoot. He lives in Houston, TX.

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Advice - The “firsts” of your business can be nerve-wracking. Here’s how to make sure everything goes smoothly.In the startup world, beginner’s luck won’t cut it. The bitter truth is that most startups will fail, and the odds are...
Advice - Startups create. And they often create products, processes and ideas that have never existed before. Trying to hire employees with skills that are still in the process of coming to life can be near impossible. Like larger companies,...
Strategic - I first met Jonathan Wasserstrum, one of my best friends and now a co-founder of TheSquareFoot and our company’s CEO, nearly 2 decades ago. We became friends almost immediately after meeting in high school, and have been ever since....
Advice -  Why not create an environment where everyone is excited to come to work every day? These days, culture is paramount for having a strong team to execute your business’ vision. Ideas are worthless on their own; without...
Advice - How a productivity tool totally changed the way we communicate. My company, a commercial real estate brokerage with 15 people, uses Slack and we have found it to be an integral part of not only our community culture, but also our...

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