Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth. Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped […]
Adelyn Zhou is the Cofounder & Head of Marketing at TOPBOTS, a leading firm focused on the strategy, design and marketing of chatbots.