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In Light of Recent Legislation, 6 Tips for Employers on How to Extend Competitive Offers

 

In a milestone achievement in the fight for equal pay, NYC Mayor Bill DeBlasio signed a bill in May that prohibits employers from asking about a prospective employee’s salary history. At a high level, the bill states that relying on salary history to determine an employee’s wage perpetuates the gender wage gap. Over the last six months, more and more states have adopted similar bans. We are hugely in favor of this legislation as a necessary step in the long struggle for equal pay, but when it goes into effect in October 2017, it will require that companies adjust their approach to closing hires and push hiring managers to take a stronger, data-backed approach to offers.

The danger of legislation like this, which puts the onus on companies to appropriately value workers, is that it assumes employers have deep knowledge of market rates for the myriad of roles they’re recruiting for. This, of course, is far from the truth. VC-backed companies are at a slight advantage here, as they can typically obtain salary ranges for specific roles based on their investors’ exposure to companies hiring for similar positions. If information on market rates is not readily accessible, most companies take their lead from candidates’ self-reported numbers, which ultimately leaves them with an inflated version of what the market commands and gives them very little hard data to go on. And when you take into account statistics showing that over 50% of job candidates – especially female candidates – don’t know how to negotiate, and aren’t educated on market rates themselves, this puts companies on shaky ground when it comes to extending competitive offers.

So what’s the best way to arm your company with the information it needs to thrive in today’s competitive marketplace? Below are six things you can do to stay on top of your hiring game and help build a modern and inspired workforce.

  • Clearly define open roles. The desire for strong, utility-player skill sets in the startup world has resulted in a natural fuzziness around job descriptions, which often makes it harder to find comparable market salaries. It’s good practice to define roles as clearly as possible so you can benchmark against comparable positions in the market and align your salary ranges accordingly.
  • Get deep into market rates. I would argue that this has always been your responsibility as an employer, but a reminder certainly can’t hurt. Rather than relying on candidates’ self-reported numbers, utilize trusted resources that can better inform your internal benchmarks. Radford is the gold standard in third-party salary surveys across thousands of jobs at tech and life sciences companies, and Comparably is a startup committed to bringing transparency to the compensation market.
  • Know how to frame the conversation. Smart hiring managers are able to extract salary data out of candidates without actually asking the forbidden question. As a starting point, the question must switch from the backward-facing, “What are you currently making?” to the more aspirational, “What salary range are you expecting for this role?” In the majority of cases, this line of questioning leads candidates to be open about their expectations, which you can then use as a point of comparison against your data-backed salary ranges.
  • Track your own data. The path to finding the perfect fit for an open role often means speaking with many candidates. Each person will progress differently through your hiring process, but if the opportunity presents itself naturally, it’s good practice to ask for salary expectations as early as possible to help inform the candidate’s fit for the role early on. Asking the question will also help you grow your own pool of self-reported salary data, which you can track easily in your ATS.
  • Don’t take salary expectations at face value. It’s a safe assumption that candidates will inflate their salary expectations by 10-15%, on average. Dig deep here. If you ask the right questions, you will better understand how your interviewee is valuing the opportunity in front of him. This is especially true for sales-related positions. A good (and safe) question to ask is, “What percentage of your salary is variable pay versus base salary?”
  • Focus on the total package. As a company, you should never be completely fixated on salary alone. This is especially critical for budget-constrained startups that tend to offer salaries 15-30% below market depending on their stage of business. A competitive offer goes beyond salary itself, and may include unlimited vacation time, equity, gym membership, and comprehensive healthcare coverage. Bear in mind, however, that candidates will need to feel like they’re receiving at least the minimum amount of money they need to cover their monthly expenses. Financially constrained employees are unlikely to produce consistently good work or remain satisfied for long.

The city’s new ban is now forcing companies to own real market data themselves, and to approach the negotiating table in a more objective, open, and honest way. While it will take some time to adjust to this new way of thinking, it’s one that will certainly pay off in the long run – not only in terms of closing the gender wage gap, but also in terms of candidates gaining more confidence in the process and being assured that their offer is fair and in line with realistic market valuations.


Reprinted by permission.

About the author: Cat Hernandez

Cat firmly believes that startup success is largely grounded in a company’s ability to hire, retain, and engage the absolute best talent in the marketplace. As Primary Venture Partner’s Talent Partner, and a people evangelist by trade, she works closely with leadership teams across the portfolio to ensure alignment of business strategies with organizational strategies, and she leads recruiting efforts for key hires. Before joining Primary, Cat spent three years at Chartbeat, a NYC startup focused on measuring and monetizing attention on the web. She led organizational growth over three years of hyper-growth, while also helping to create and foster a positive, inclusive culture. Prior to Chartbeat, Cat served in talent acquisition roles at Maxymiser, Infusion, Robert Half International, and Victoria’s Secret. Cat earned a Bachelor’s in Finance from the University of Minnesota and holds an MBA from the College of Saint Rose.

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