If you are in sales, leads are the holy grail and quality leads lead to conversion. Unfortunately, often information regarding your website leads is not always easy to come by. Enter Leadberry, a sales and marketing platform that integrates with with Google Analytics providing you with enhanced information on your website visitors by layering on other relative data. The platform can connect with your existing CRM solutions to provide a seamless experience so that you can spend more time selling and less time analyzing lead quality.
LA TechWatch spoke with Adam Jankovits about the company and how they plan to expand.
Tell us about the product or service.
Leadberry is a B2B sales generation tool, powered by Google Analytics.
Long story short, without inserting any code into your website, the software connects to Google Analytics with a click of a button. From that moment Leadberry analyzes tremendous amount of website visitor data, in order to show you the ones that are some real B2B sales leads. Besides providing basic data about prospect companies (such as mailing address or phone number), Leadberry collects instantly in-depth information as well: E-mail addresses to company officers, social data such as Twitter and Facebook pages, or LinkedIn connections.
To spice it all up, you can connect Leadberry with CRM tools, set alerts for yourself or download XLS reports to make the sales process more efficient.
How is it different?
- No IT skills are required. You simply connect to Google Analytics and you are good to go.
- Instead of spending countless hours with cold calls, testing cold emails from A to Z, Leadberry helps you gather new sales leads automatically.
- Being an Official Google Analytics Technology Partner and connected to the most trusted company databases, Leadberry stands out from the competition.
What market are you attacking and how big is it?
Not only sales sharks, marketing mojos and managing mayors could benefit from Leadberry, but virtually anyone involved in enhancing the sales numbers of a company in the B2B market. From small to enterprise size companies, anywhere from finance, automotive or professional services, Leadberry can automate a large chunk of your sales process.
What is the business model?
Currently Leadberry is FREE beta, but not for long.
Pricing is just not yet public, but what’s for sure is that there will be different packages for small, medium or large teams, so everyone will find a suitable offer to use Leadberry.
What industry does Leadberry lend itself best to?
So far real estate, web-based services, the automotive industry and professional services are using Leadberry the most. But it’s beneficial to anyone who’s looking for business opportunities in the B2B market.
Tell us a little about your background and what inspired the business?
Leadberry is the B2B lead generation software of Brandlift, Inc., a next generation full service digital agency founded by a USC alumni student.
The brief version of our story: we help amazing brands transform business through the creative application of lead generation, online marketing, technology and data analytics.
Leadberry was created by a group of developers, researchers, UX designers and creative thinkers whom operate as a startup within the company.
We call ourselves Brandlift Labs and we create prototypes that challenge currently used digital solutions of all kinds and help inspire innovation about what is possible and how it can be achieved.
We work hard on Leadberry, and honestly: Leadberry is our top notch berry!
Tell us what building your company in LA has been like?
Amazing environment filled with a huge dose of entrepreneurial spirit and opportunities. Being a business student at Marshall defined the basic network that connects us to the right colleagues, experts and business accelerators.
What are the milestones that you plan to achieve within six months?
We’re scaling the business and there is a lot of work ahead of us in the near feature. There are great many of usability improvements, new features and backend developments that we are focusing on.
If you could be put in touch with one investor in the community who would it be and why?
Ashton Kutcher…actually anyone who can add to our team (other than capital).
What does being “Made in LA” mean to you and your company?
I have a love affair with downtown Los Angeles. I lived, studied and worked here for several years. Being able to connect some part of my life here today means a lot to me and to the team.
What else can be done to promote early stage entrepreneurship in Los Angeles?
Generate more exits. That will lead to more early stage investors in the area.
Where is the best place in LA to watch the sunset?
Santa Monica Piers.