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This LA Startup Raised $500K For the Only To-Do App You Won’t Delete After 2 Days

 

WeDo_FILA

Often times we think that to-do lists apps will make us more efficient just by jotting down the activity we need done. Yet, so frequently our tasks are tied to other people’s schedules. So why has it taken so long for WeDo, the interactive to-do list app to be created? The productivity app works as a traditional and simple to-do app with new features such as the ability to add others to a task and other collaborative features. So the next time you want to get something done with others, you know where to go.

Today we sit down with with CEO and cofounder Spencer Shulem to get the scoop on the the app and how he plans to grow the newly-funded startup.

Who were your investors and how much did you raise?

Earlier in the year we raised $900K in an angel round led by Telegraph Hill Capital. It was a seed round. Some of our investors in LA include CrossCut Ventures and Amplify.LA.

Tell us about your product or service.

WeDo is a simple to-do list app for just you or for working with your friends, family and co-workers to get things done. With each set of people, known as a Space, you have separate tasks and chats with just those people. It’s like Slack meets Wunderlist – perfect for families, projects, small teams, trips, events, and so much more. It’s incredibly easy to use, really pretty, and totally free.

WeDo is a mobile-first application for iPhone, and will be released for Android and Desktop later in the year.

What inspired you to start the company?

No one makes a really great to-do list app, and the ones that do a good job, stall and start charging users for some of the most basic features.

Spencer Shulem

Spencer Shulem

How is it different?

Wunderlist – Great for managing your own to-dos, basic functionality, difficult to work on tasks with others, no easy way to communicate to people inside of the app.

Any.Do – More advance functionality (can get confusing), better team collaboration, you have to pay for even the most basic features, app is getting cluttered and a bit complicated.

Todoist – Only can do extremely basic stuff until paying, hard to use features, and hard to use collaboration.

Asana – Focused on big businesses, no chat, extremely complex and confusing features.

WeDo – Extremely simple and clean UI, easy to work with others, the ability to chat with others, and free advance features.

What market you are targeting and how big is it?

Mobile Productivity/Biz – $58B

What’s your business model?

Our goal right now is to build the best to-do list app, for free. And not charge for silly features like, recurring tasks, or adding subtasks. We want to keep the core of our product for free forever. Our goal is to make revenue through pro Spaces and Chat features, that would benefit small businesses, small groups, planning trips. This will be announced in the coming months.

But we will always keep what other task apps charge for, free.

Why isn’t WeDo just another productivity app?

There is a reason why everyone has tried 10 different to-do/task apps. It’s really hard to get things done with the people around us, and to stay on track with what we need to get done in our own life. Right now, people use a combination of productivity tools and communication apps to work with people in their life around a trip, project, work, family or even a relationship. And then they use another app to manage what they need to get done.

That’s where WeDo comes in, we put communication and tasks under the same hood. We’ve challenged the assumptions of how task apps works and redesigned how we work on our own tasks with the people in our life. By doing this, we’ve built a mobile-first to-do experience from the ground up for a world on the go.

We’re able to iterate and listen to our customers a lot quicker and add features for things that are highly requested a lot quicker than our competitors right now. We really focus on how we can give the user a great experience by providing advanced features they would typically have to pay for.

Some of our users come into the app 28 times a day, 80% of our users that signed up MONTHS ago (when we did our beta) are still coming back every week.

What was the funding process like?

My co-founder Raad Mobrem had previously sold his company Lettuce to Intuit for $30M. Which helped with getting connected to VC’s and Angel Investors significantly.

What are the biggest challenges that you faced while raising capital?

I was 19 years old when I started the round, and it was difficult to muster up confidence in investors to invest in such a young kid.

What factors about your business led your investors to write the check?

We had an incredible team, we had a product everyone could connect with, and we were able to execute.

What are the milestones you plan to achieve in the next six months?

We’ll be releasing a desktop and web app for both Mac and PC. We’ll also be releasing an Android app. We have a few more features that users have requests that we’d love to add soon as well.

What advice can you offer companies in Los Angeles that do not have a fresh injection of capital in the bank?

Just keep moving forward!

Where do you see the company going now over the near term?

I think we’re going to just be building on what we have, and making the product continually better and better based on our customer feedback. We have some incredibly exciting features coming out later this year that I think almost everyone would love – especially people in LA.

Where is the best place in LA to watch the sunset?

Venice Beach!

About the author: LA TechWatch

LATechWatch is a property focused on the Los Angeles technology, startup, and entrepreneurial ecosystem with a global readership of highly affluent and educated individuals across 200+ countries.

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