This LA Startup is Fighting off This Threat Before it Grows Any Bigger



In today’s digital age you can’t simply pay someone to stand in front of your house to prevent intruders; they can reach your home and hack your smart devices faster than your any security guard can say “halt”. The good news is that you can now hire CUJO to guard your house. The firewall that is taking care of your smart-home items, protects your IoT devices for a safe and sound home life from ant cyber criminals.

Today, we chat with CEO Einaras von Gravrock about how to fight home hacking, the growing need to stop cyber attacks, and where CUJO fits in the security space.

Tell us about the product or service.

CUJO is a smart firewall that protects your connected home from criminal hackers. Using a combination of cloud services, machine learning, and mobile apps to manage your network, CUJO’s revolutionary plug-n-play solution gives you peace of mind while online.

How is it different?

Antivirus protects you against malware that was documented 60+ days ago. If a criminal is standing in front of your house and hacking your smart door, malware detection won’t keep you safe. Traditional security solutions are outdated with cybercriminals creating new ways to reach into our homes every day. CUJO uses threat intelligence, machine learning, and cloud-computing to analyze your device behavior. When we see a threat – we block it. You will get a friendly notification on your CUJO app that your home is safe.

What market are you attacking and how big is it?

With market (over $29B/year by 2020) has emerged. With 50B connected devices coming online over the next few years, this problem will only become bigger. In a few years everyone will see having CUJO at home as a no brainer, like using a burglar alarm system today.

What is the business model?

IoT consumers increasingly exposed to home hacking, a brand new IoT security

CUJO is a subscription-based model.

You had a successful Indiegogo campaign (763% of goal) in the fall of last year. Any tips for companies that are thinking about that route?

Crowdfunding platforms such as Indiegogo provide excellent opportunities to validate your product demand and also to influence its feature development at an early stage. For any companies that are thinking about that route, I suggest starting very early. We spent 5 months working on our Indiegogo campaign. Validate your product demand even before you launch. We did that by creating a group of power-users who participated in the feature development process. We knew there was going to be a demand before we launched our campaign.

Tell us a little about your background and what inspired the business?

As a parent myself, I was nervous about my kids’ security when online. I was unable to find any solutions that offered complete protection for all home devices. Soon after, Yuri Frayman approached me with the idea of building a device that would protect all of the Internet of Things in your home.

Tell us what building your company in LA has been like?

The combination between available talent and cost of office space makes LA uniquely competitive to San Francisco.

What are the milestones that you plan to achieve within six months?

In the next six months, CUJO will be in thousands of homes in the U.S. and across the world. And we’ll continue perfecting our product with the help of our customers.

If you could be put in touch with one investor in the community who would it be and why?

Elon Musk. Why? Because we only are interested in investors who want to shoot for the moon as opposed to playing it safe. For us that means creating a new industry as opposed to creating yet another IoT device.

What does being “Made in LA” mean to you and your company?

This is our home so we’re proud to be a part of the growing LA Tech Community.

What else can be done to promote early stage entrepreneurship in Los Angeles?

The local governments could play a much larger role in helping startups; from tax credits to office space to helping with national exhibitions. The government, at best, is not annoying us with various forms.

What is your favorite restaurant in LA?

My favorite restaurant is Gjelina.

About the author: LA TechWatch

LATechWatch is a property focused on the Los Angeles technology, startup, and entrepreneurial ecosystem with a global readership of highly affluent and educated individuals across 200+ countries.

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