A car is more than just what gets you from point A to point B, it is additionally a financial decision, a family decision and an expression of your personal style. The issue is that when you address these peripheral concerns and read car reviews, you are not reading reviews from people like you. And if you are a women seeking to buy a vehicle this could be daunting. Fortunately ChickDriven is fixing this for good. The community of women car reviews and buying platform changes the buying experience over from the previously male-dominated methods over to a process that speaks more to women. The company will save you money and make the whole process a whole lot easier.
LA TechWatch spoke with founder and CEO Ruby Davis about her move to LA and what ultimately inspired her to start the company.
Tell us about the product or service.
ChickDriven is leading the way with honest, informative car reviews, advice about auto financing and insurance, and other helpful tools needed to choose the right car.
How is it different?
For the first time ever, women have overtaken men on the road. With 80% of car buying decisions up to females, it’s more important than ever for females to get in the driver’s seat when it comes to making those decisions.
What market are you attacking and how big is it?
We are targeting females who find the car buying process overwhelming, are time poor but still seek quality information. The market is huge. Not only do we offer reviews and advice but we also offer a Car Buying Service where we arrange delivery of your car straight to your work or home for a test-drive; organize everything from finance and insurance for you, and – if you choose to buy – deliver your new ride straight to your door, complete with a gift bag and a full tank of gas!
What is the business model?
The ChickDriven car buying service is a free service to our community; we make our money from commission from the car dealerships, sponsored posts and advertising.
Is there a real need for a female-centric car buying site and why?
Yes. My own experience as a first time car buyer left me feeling like I was taken for a ride. I purchased a car with all the glitz and glamour, and thought I had an amazing deal but was delivered the basic package paying premium price.
I was also disappointed at how “male-driven” car information was when researching online, ChickDriven’s articles are specifically tailored to suit female curiosity.
I wanted something easy to read and understand and totally transparent. That information was not available, and that was my motivation to create ChickDriven.
Tell us a little about your background and what inspired the business?
I am originally from Sydney, Australia and have been living in LA for 2 years. When I was in Sydney I worked for Nissan and ran an acquisition channel specializing in female customers. I would introduce the females to the dealership and go through the whole buying process with them. From choosing which car works best for them, to sitting with them through the sales process to following up to ensure the customer was happy.
I have always been involved in the car industry from a very young age, and have always been disappointed at the ‘boys club’ mentality. My inspiration for ChickDriven is to end the ‘boys club’ and make the industry enjoyable and approachable for everyone.
Tell us what building your company in LA has been like?
Amazing. People move to this city to chase their dreams, so they really understand the struggle of building a brand. They understand the challenges, and are always so quick to offer intros to people who can help grow your business.
What are the milestones that you plan to achieve within six months?
Continue to grow the Car Concierge, build trust in the car industry for females and partner with various dealerships to educate them on how to approach female customers.
If you could be put in touch with one investor in the community who would it be and why?
Jay Leno. I think he has done some amazing things for the car community and I think it would be really informative to compare his point of view to females.
What does being “Made in LA” mean to you and your company?
That dreams do come true! It was always my dream to live in LA, and now that I have been here and have so much support from the community not only is it a dream come true. In all seriousness it is truly surreal.
What else can be done to promote early stage entrepreneurship in Los Angeles?
Teach people that things don’t happen overnight. Building an empire takes time and the longer it takes to build your empire, the longer it will last.
What is your favorite restaurant in LA?
Si Laa Thai Dinin.