Whether you are a vegetarian, gluten intolerant or a good ole’ omnivore, going to a restaurant can be a tad annoying in that you never really know if they are using the ingredients you want. It’s not your kitchen and you can’t do anything about it. But with the new app, Swipe Health, you have a simple solution for your quirky specific diet needs.
Hoping to expand to more cities, CEO David Greenholtz cares about you getting the food you need and talks to LA TechWatch about the business.
Tell us about the product or service.
We connect diners to restaurants and restaurants to new customers. The Swipe Health app provides a simple way for consumers to find healthy meal options and address specific food preferences before choosing a restaurant.
With Megatrends in the food industry for people seeking better, healthier food options, Swipe Health’s mobile application, connects consumers to a proprietary modified menu for a restaurant that is specific for one’s food preferences (Vegan, Low-Glycemic, etc.), food allergies (Gluten, etc.), or specific health desires or weight loss goals for overall health improvement.
How is it different?
Our technology is the first of its kind Menu Item Matching Engine (MIME) for diners to create a unique and customized meal experience at every restaurant. Based on an individual’s health profile and food preferences, the items and restaurants that are recommended will vary amongst each user.
What market are you attacking and how big is it?
Swipe Health is focused on three core target markets that account for half of the
- Consumers with metabolic dysfunction (obesity, diabetes, heart disease, etc.)
- Consumers with food allergies or food intolerances and,
- Individuals involved in the extraordinary movement toward Non-GMO, Organic, locally Sourced, and healthier options.
What is the business model?
Swipe health is free for consumers. Restaurants pay on a performance basis when a consumer finds an item through our app and visits the restaurant.
Tell us what building your company in LA has been like?
Since relocating to Santa Monica the past year, I’ve been incredibly surprised with how welcoming and inviting everyone has been. Networking in and around Santa Monica over the past year has been a terrific experience in that we’ve received significant, valuable feedback on our interface designs, app behavior and business model. In addition, we’ve received great introductions restaurants of all types to help us further validate our model and prove out key assumptions. For us, and this is specific to our business and our model, LA offers a broad spectrum of dining options and, importantly, users that happen to have a strong interest in what they eat while dining out. The LA experience has refined, tightened and focused our strategy.
According to your data, where is the healthiest place to eat in LA?
Healthiest is an interesting question. Many movements exist for healthy options; from vegan to organic and locally sourced options. Because our app makes recommendations based on the specific health profile and dietary needs of each user, each recommendations and suggestion is totally unique for each user. So what is healthiest for you may be different for me. But one of my favorite places to east is Cafe Gratitude in Venice.
What are the milestones that you plan to achieve within six months?
We are launching our first two cities in early 2016, will be working on building a base of support with our users and restaurants. We are staying highly focused on our launch and the user experience. I’ve learned over the years to keep it simple and make sure that our users have the greatest possible experience.
If you could be put in touch with one investor in the community who would it be and why?
LA is filled with so many passionate mentors and investors any company would be fortunate to have any of them. I would love to meet Ashton Kutcher and the Team at A-Grade Investments. Ashton has transformed himself from a successful actor in front of the camera to a successful businessman, with a well organized and established team.
What does being “Made in LA” mean to you and your company?
You can travel anywhere around the country, the world and people all have an amazing response to LA, deep down, everyone wants to be here, it is like no other place in the world. To me, Made in LA means cutting edge, in line with the times, relevant and progressive. LA shares a focus on healthy living, lifestyle and discovery all of which are key attributes of our company and app.
What else can be done to promote early stage entrepreneurship in Los Angeles?
I feel that the opportunity for early stage companies in LA is extremely positive. But local government can play an important role. As I have split time with Park City, UT, the State of Utah has a presence in helping early stage companies/technology and our company was awarded a TCIP grant in 2015.
What’s your favorite outdoor activity in Los Angeles?
I call it the Santa Monica loop and starts my day off right. At 6AM, head down from San Vicente to the beach, bike or fast pace walk, down to Venice, and back. Finishing with some meditation on the bluff and realizing, yes I am actually here.